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Save Money by Protecting Your Trademark from the Start

Save Money picIf you want to prevent time-consuming and expensive litigation over a trademark, the most important thing you can do is protect your mark from the very beginning. It is becoming increasingly common for companies to be victims of “trademark bullying” which occurs when the company is not the first user of the mark. To ensure this doesn’t happen to your business, contact one of the trademark lawyers at The Swenson Law Firm for the advice and guidance you need.

Don’t make the mistake of waiting until there is a problem to seek an attorney’s help. Spending a small amount upfront to ensure your trademark is fully protected can save you a fortune in the future. You don’t want to invest all of your time and money in building a brand, only to have it end up in litigation.

Conducting trademark searches is essential. While it is important to have a trademark attorney conduct the final search on the mark you choose, you can save time by performing preliminary searches to confirm the mark you pick is not currently being used. Once you have registered your trademark, you can perform routine searches to confirm nobody is infringing and using your trademark.

Many companies use Google Alerts as a way to monitor their mark. Google Alert is a free notification system that sends you an alert each time your mark appears in the news. While Google Alerts are helpful, they should not be exclusively relied upon. It is still important for you to conduct your own periodic searches to ensure your trademark is not being infringed upon. If you receive a Google Alert that causes you concern, you should contact us. We can dig deeper and determine if there is a problem and the most cost-effective way to resolve it.

The Swenson Law Firm is located in Sacramento County and we proudly serve businesses of all sizes from all over the State of California. Contact us today to learn more about how we can assist you with matters such as trademarks, defending lawsuits, business formation, contract negotiations, hiring employees, and protecting your intellectual property. With our years of complex business trial and litigation experience, we are an effective, efficient and affordable choice in representing you at the bargaining table and in the courtroom.

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